WordPress blog design can be as simple as installing your favorite theme or template and adding a few attractive widgets. However, if you want to take blogging seriously and you want to transform your WordPress site into a cash machine, you need to learn how to make your site visually stand out. Once you understand the basic principles of design, you can use these tips to design a stellar website that becomes a point of attraction to millions of potential customers.
It is pointless to have amazing content on your WordPress site if the design is not appealing enough.
Here are 10 great tips for beginning web design that could be a game-changer for you.
- Color your Customers’ World
Keep in mind that when users enter your website, they enter your own universe. You can invite them to step into a world of color using color functions on a subliminal level that speak directly to them. Great color choice creates expectations and satisfies tastes. To color your customers’ world, use an accent color that stands out and choose a limited color palette.
- Use a Maximum of 3 Fonts
One font for your logo, one for your headlines and another one for your content should suffice. Too many fonts will make your blog look messy.
- Make the Most out of Shadows, Gradients and Textures
Bluntly speaking, web design is similar to makeup. You can use subtle gradient, textures and shadows to enhance the appearance of your page design and create a masterpiece appreciated by Internet users.
- Use Images to Tell your Story
Today it is easier than ever to choose the right images to complement your words. You can either go with inexpensive images from iStockPhoto.com, BigStockPhoto.com or other online platforms that sells images. You don’t even have to use the image you buy or download online as it is. You can use a free image editor, such as iPiccy.com and customize your images in order to complement your overall website design.
Attractive and well-positioned images will always draw attention and spike interest, so make the most out of this inexpensive tool and discover how to easily communicate on a different level than words.
- Choose Fonts that Reflect your Brand Personality
Customizing your own fonts might take a little while, but in the end it is worth it. When you choose fonts that reflect your own personality, your WordPress blog becomes more valuable and believable. To choose the right custom fonts for your content, you can either use the free Google Font API (http://www.google.com/fonts/) or pay for a complex service like Typekit (https://typekit.com/).
- Use White Space Wisely
Get rid of everything that stands out in your way. De-clutter your website in order to eliminate all distractions and draw attention to what’s important – offers, call-to-action, products.
- Use Grid-Based Alignments
To do that you can use the 960 Grid System (http://960.gs/). This unique Photoshop template helps you align your WordPress site design precisely and perfectly. Use this tool to make sure everything on your page aligns perfectly all the way down. Picky customers will definitely appreciate that and will spend more time on your site.
- Capitalize on CSS
The whole process of implementing a design on your website could prove quite a daunting task. One of the best ways to reduce loading time and improve users’ experience is to design with CSS. Add borders, text shadows, frames, rounded corners and box shadows with CSS. You can also leverage the power of CSS to create transitions, gradients, font-faces, animations, just to name a few. To make your website load even faster, use CSS to make your background images repeat vertically and horizontally.
- Use Attractive Text
Don’t just post a bunch of words on your main page. Organize your content into subheads, short paragraphs and bulleted lists. The first few paragraphs should be short in order to be inviting. Break up the rest of the content into small paragraphs. Don’t forget to add a conclusion and a powerful call to action.
- Be Consistent with your Calls to Action
Lastly, you need to have a consistent design in all your call-to-action buttons. Use similar buttons and repeat the call to action several times on a page. Customers will notice it for sure if they see the call to action button on the same page in several places, as they scroll down your page.